Junfeng ZHANG

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Junfeng ZHANG, Prof

 https://orcid.org/0000-0003-0822-2743
20092024

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  • 2017

    Enhancing Positive Disconfirmation and Personal Identity Through Customer Engagement in Cultural Consumption

    Siu, N.Y.-M., Kwan, H.-Y., Wong, H. & Zhang, T.J.-F., 29 Apr 2017, Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Rossi, P. (ed.). 1st ed. Cham: Springer, p. 525-536 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

    1 Citation (Scopus)

  • Must Service Recovery Justice Lead to Customer Satisfaction? The Moderating Effects of Cultural Variables

    Lee, J. L. M., Siu, N. Y. M. & Zhang, T. J. F., 29 Apr 2017, Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Rossi, P. (ed.). 1st ed. Springer Cham, p. 235-246 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Chapter › peer-review