Personal profile
Chinese Name
Biography
Dr. Zhang is currently an Association Professor at Department of Marketing, Hong Kong Baptist University. She obtained her Bachelor’s degree and Master’s degree from Nankai University, China. After receiving her Ph.D. degree in Business Administration from Temple University in Philadelphia, United States, she has been working for Hong Kong Baptist University since then. Dr. Zhang has research interests in diverse areas including new product development, business-to-business marketing, relationship marketing, international marketing, services marketing and ethical issues in firms and consumers. Her work appears in renowned journals such as Journal of World Business, Journal of International Marketing, Industrial Marketing Management, Journal of Business Ethics, Tourism Management.
Research Interests
International Marketing and Management (especially China Marketing and Management); Product
Development / Product Innovation in China; MNC subsidiaries (including wholly-owned and IJVs)
Knowledge Transfer and Business Network; Relationship Marketing, and Corporate Social
Responsibility (CSR) and Ethics Issues in China.
Fingerprint
- 1 Similar Scholars
Collaborations and top research areas from the last five years
Projects
- 1 Finished
-
Firm Social Capital and Technological Capital: Complement or Substitute for Innovation Performance?
ZHANG, J. (PI)
1/01/12 → 30/06/14
Project: Research project
-
Can corporate social responsibility and recovery justice restore customer identification following service failure?
Kwan, H. Y., Siu, N. Y. M., Zhang, J. & Barnes, B. R., 13 May 2025, In: Journal of Services Marketing. 39, 4, p. 405-421 17 p.Research output: Contribution to journal › Journal article › peer-review
1 Citation (Scopus) -
Nano- And Micro-Influencers: How to Maximize Their Cost-Effectiveness for SMEs?
Wang, C. W. & Zhang, T. J., 22 May 2025.Research output: Contribution to conference › Conference paper › peer-review
-
The Role of Ambivalent Identification on Service Recovery: A Study of the Hotel Industry
Lee, J. L. M., Siu, N. Y. M., Zhang, T. J. & Tsui, S.W.-L., May 2025, In: Cornell Hospitality Quarterly. 66, 2, p. 156-171 16 p.Research output: Contribution to journal › Journal article › peer-review
2 Citations (Scopus) -
Unlocking innovation in SMEs with a contingent approach: How does leadership ambidexterity promote organizational ambidexterity and innovation performance?
Chung, K., Zhang, T. J. & Wu, W. P., Nov 2025, In: Industrial Marketing Management. 131, p. 227-240 14 p.Research output: Contribution to journal › Journal article › peer-review
1 Citation (Scopus) -
Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure
Zhang, T. J., Siu, N. Y. M. & Ho, C. K. Y., 3 Jul 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.). Academy of Marketing, 1 p. 146Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
Prizes
-
Outstanding Paper Award
KWAN, H. Y. (Recipient), SIU, N. Y. M. (Recipient) & ZHANG, J. (Recipient), 2015
Prize: Award