Projects per year
Personal profile
Chinese Name
張軍鳳
Biography
Dr. Zhang is currently an Association Professor at Department of Marketing, Hong Kong Baptist University. She obtained her Bachelor’s degree and Master’s degree from Nankai University, China. After receiving her Ph.D. degree in Business Administration from Temple University in Philadelphia, United States, she has been working for Hong Kong Baptist University since then. Dr. Zhang has research interests in diverse areas including new product development, business-to-business marketing, relationship marketing, international marketing, services marketing and ethical issues in firms and consumers. Her work appears in renowned journals such as Journal of World Business, Journal of International Marketing, Industrial Marketing Management, Journal of Business Ethics, Tourism Management.
Research Interests
International Marketing and Management (especially China Marketing and Management); Product
Development / Product Innovation in China; MNC subsidiaries (including wholly-owned and IJVs)
Knowledge Transfer and Business Network; Relationship Marketing, and Corporate Social
Responsibility (CSR) and Ethics Issues in China.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Junfeng ZHANG is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Firm Social Capital and Technological Capital: Complement or Substitute for Innovation Performance?
ZHANG, J. (PI)
1/01/12 → 30/06/14
Project: Research project
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Can corporate social responsibility and recovery justice restore customer identification following service failure?
Kwan, H. Y., Siu, N. Y. M., Zhang, J. & Barnes, B. R., 23 Apr 2025, (E-pub ahead of print) In: Journal of Services Marketing. 17 p.Research output: Contribution to journal › Journal article › peer-review
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The Role of Ambivalent Identification on Service Recovery: A Study of the Hotel Industry
Lee, J. L. M., Siu, N. Y. M., Zhang, T. J. & Tsui, S.W.-L., May 2025, In: Cornell Hospitality Quarterly. 66, 2, p. 156-171 16 p.Research output: Contribution to journal › Journal article › peer-review
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Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure
Zhang, T. J., Siu, N. Y. M. & Ho, C. K. Y., 3 Jul 2024.Research output: Contribution to conference › Conference paper › peer-review
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Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective
Zhang, T. J., Wang, D. T., Tse, C. H. & Tse, S. Y., Jan 2024, In: Journal of Product Innovation Management. 41, 1, p. 86-111 26 p.Research output: Contribution to journal › Journal article › peer-review
Open Access9 Citations (Scopus) -
The Effectiveness of Virtual Influencers on Customer Engagement on Social Media: A Conceptual Model
CHAN, K. L. Y. & Zhang, T. J., 2 Jul 2024.Research output: Contribution to conference › Conference paper › peer-review
Prizes
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Outstanding Paper Award
KWAN, H. Y. (Recipient), SIU, N. Y. M. (Recipient) & ZHANG, J. (Recipient), 2015
Prize: Award