Projects per year
Dr. Zhang is currently an Association Professor at Department of Marketing, Hong Kong Baptist University. She obtained her Bachelor’s degree and Master’s degree from Nankai University, China. After receiving her Ph.D. degree in Business Administration from Temple University in Philadelphia, United States, she has been working for Hong Kong Baptist University since then. Dr. Zhang has research interests in diverse areas including new product development, business-to-business marketing, relationship marketing, international marketing, services marketing and ethical issues in firms and consumers. Her work appears in renowned journals such as Journal of World Business, Journal of International Marketing, Industrial Marketing Management, Journal of Business Ethics, Tourism Management.
International Marketing and Management (especially China Marketing and Management); Product
Development / Product Innovation in China; MNC subsidiaries (including wholly-owned and IJVs)
Knowledge Transfer and Business Network; Relationship Marketing, and Corporate Social
Responsibility (CSR) and Ethics Issues in China.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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- 1 Finished
Firm Social Capital and Technological Capital: Complement or Substitute for Innovation Performance?
1/01/12 → 30/06/14
Project: Research project
Reference effects and customer engagement in a museum visitSiu, N. Y. M., Zhang, T. J. & Kwan, H. Y., 21 Jan 2022, In: International Journal of Contemporary Hospitality Management. 34, 2, p. 482-508 27 p.
Research output: Contribution to journal › Article › peer-review5 Citations (Scopus)
A Study of the Sequence Effect of Engagement in Museum VisitsSiu, N. Y. M., Ho, C. K. Y., Zhang, J., Kwan, H. Y. & Yeung, R. S. P., May 2021.
Research output: Contribution to conference › Paper › peer-review
Social Impact: Review and Measurement of Such DevelopmentFock, H., Chan, W. K., Cheng, Y. Y. S., Zhang, J., Kan, C., Kee, C. H. & Choi, S. L., Nov 2021, In: HSUHK Business Review. 3, 3, p. 19-35 17 p.
Research output: Contribution to journal › Conference article › peer-reviewOpen Access
The effect of distributors' relationship exploration on relationship quality under market uncertaintyZhang, T. J., Tse, S. Y., Wang, D. T. & Gu, F. F., Feb 2021, In: Industrial Marketing Management. 93, p. 344-355 12 p.
Research output: Contribution to journal › Article › peer-review6 Citations (Scopus)
Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese ConsumersLee, J. L. M., SIU, N. Y. M. & ZHANG, J., 1 Jan 2020, In: Journal of International Consumer Marketing. 32, 1, p. 69-81 13 p.
Research output: Contribution to journal › Article › peer-review3 Citations (Scopus)