Personal profile

Chinese Name



Dr. Zhang is currently an Association Professor at Department of Marketing, Hong Kong Baptist University. She obtained her Bachelor’s degree and Master’s degree from Nankai University, China. After receiving her Ph.D. degree in Business Administration from Temple University in Philadelphia, United States, she has been working for Hong Kong Baptist University since then. Dr. Zhang has research interests in diverse areas including new product development, business-to-business marketing, relationship marketing, international marketing, services marketing and ethical issues in firms and consumers. Her work appears in renowned journals such as Journal of World Business, Journal of International Marketing, Industrial Marketing Management, Journal of Business Ethics, Tourism Management.   

Research Interests

International Marketing and Management (especially China Marketing and Management); Product

Development / Product Innovation in China; MNC subsidiaries (including wholly-owned and IJVs)

Knowledge Transfer and Business Network; Relationship Marketing, and Corporate Social

Responsibility (CSR) and Ethics Issues in China.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals


Dive into the research topics where Junfeng ZHANG is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or