Jingyuan SHI, Prof

Dr. Jingyuan “Jolie” Shi Dr. Jingyuan “Jolie” Shi is currently an Associate Professor in the Department of Interactive Media and Co-Director of the AI Media Centre (AIM). She joined the Hong Kong Baptist University in August, 2017 after receiving her Ph.D. from Nanyang Technological University, Singapore.

Dr. Shi’s research interests converge at the intersection of persuasion, health communication, and new communication technology. Her current research focuses on how emerging communication technology transforms persuasion mechanisms and how such technology can be used for social good. Her research offers implications for developing theory-driven communication strategies to promote social good and also covers significant public health and environmental issues, such as vaccination, mental wellbeing, cancer, and climate change.

Dr. Shi’s work has appeared in top-tier journals such as Human Communication Research, Communication Theory, Communication Research, Science Communication, Health Communication, and Journal of Computer-Mediated Communication. She has won several international awards, including the Qi Hao Award for Young Scholars in New Media Research from Tsinghua University, China; the Promising Professor Award from the Association for Education in Journalism and Mass Communication (AEJMC), and the Top Paper Award from the International Communication Association (ICA).

Dr. Shi has secured a research grant awarded by the Hong Kong government’s University Grants Committee for her research in digital media and youth. She has also served as an expert advisor on the steering committee of World Health Organization's (WHO) research project on communicating health risks on social media.

Persuasion
Health and Risk Communication
AI for Social Good
Public Communication Campaigns
Digital Media and Youth