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Chinese Name



Dr. Jingyuan “Jolie” Shi is an Assistant Professor in the Department of Interactive Media. She joined the Hong Kong Baptist University in August, 2017 after receiving her Ph.D. from Nanyang Technological University, Singapore.

Dr. Shi’s research interests converge at the intersection of persuasion, health and risk communication, and new communication technology. Her current research focuses on the effects of persuasive messages on health decision-making in mediated contexts and how communication technology can be used for well-being purposes. Her research offers implications for developing theory-driven communication campaign strategies for online and offline contexts, and also covers significant public health and environmental issues, such as mental illness, cancer, and climate change.

Dr. Shi’s work has appeared in top-tier journals such as Human Communication Research, Science Communication, Health Communication, Journal of Computer-Mediated Communication, Journalism & Mass Communication Quarterly, Environmental Communication, and Communication Research. She won several research awards, including Promising Professor Award from the Association for Education in Journalism and Mass Communication (AEJMC), Top Paper Award from the International Communication Association (ICA), and Top Paper Awards from the Honors Symposium for Asian Ph.D. Students in Communication Research.

Dr. Shi has secured a research grant awarded by the Hong Kong government’s University Grants Committee for her research in digital media and youth. She has also served as an expert advisor on the steering committee of World Health Organization's (WHO) research project on communicating health risks on social media.

Research Interests

Health and Risk Communication
Social Media for Health Promotion
Public Communication Campaigns
Digital Media and Youth

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 13 - Climate Action
  • SDG 15 - Life on Land
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals


Dive into the research topics where Jingyuan SHI is active. Topic labels come from the works of this scholar.
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