Personal profile

Chinese Name

曾繼城

Biography

Jicheng Zeng is an Assistant Professor at the Department of Management, Marketing and Information Systems, Hong Kong Baptist University. He obtained his Ph.D. at the Department Information Systems, City University of Hong Kong. His research focuses on competitive dynamics of e-marketplace sellers, digital platforms governance, and LLMs platform. Prior to joining HKBU, he worked as a Research Assistant Professor, Business Intelligence and Analytics, Faculty of Business Administration,University of Macau.

Research Interests

  • Competitive Dynamic in E-Marketplace Platform; Product Return; Strategic Group.
  • Crowdfunding and Experience Learning; Online Grocery Platform
  • Mobile App Development and Application Programming Interfaces (APIs)
  • Econometric and Secondary Data Analysis, Qualitative Comparison Analysis (QCA)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

PhD, City University of Hong Kong

1 Sept 20181 Jun 2023

Bachelor, Nanjing University

1 Sept 201430 Jun 2018

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Dive into the research topics where Jicheng ZENG is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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