Jos Bartels is currently Associate Professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University. He received his BSc in Marketing from the Fontys University of Applied Sciences and his MSc and PhD in Communication Science from the University of Twente, the Netherlands. Jos has worked as a Lecturer and Assistant Professor in Marketing and Organizational Communication at the University of Twente, a Senior Researcher in Consumer Behaviour at Wageningen University & Research, and as an Assistant Professor in Communication Science at Vrije Universiteit Amsterdam and Tilburg University, the Netherlands.

His mainly quantitative research focuses on 1) organizational communication, social media usage and organizational identification, 2) corporate social responsibility and environmental sustainability. His work has appeared in journals such as: British Journal of Management, Journal of Organizational Behavior, Journal of Business Research, Computers in Human Behavior, International Journal of Advertising, International Journal of Consumer Studies, Journal of Brand Management, Management Communication Quarterly and International Journal of Business Communication.