Research output per year
Research output per year
Research Output
Search results
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2017
Enhancing Positive Disconfirmation and Personal Identity Through Customer Engagement in Cultural Consumption
Siu, N.Y.-M., Kwan, H.-Y., Wong, H. & Zhang, T.J.-F., 29 Apr 2017, Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Rossi, P. (ed.). 1st ed. Cham: Springer, p. 525-536 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
2 Citations (Scopus)