Gerard P PRENDERGAST

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Gerard P PRENDERGAST, Prof

 https://orcid.org/0000-0002-3900-2850
1996 …2024

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  • 2015

    Exploring the Relevance of Organizational Buying Theory in Chinese Advertising Client-Advertising Agency Relationships

    Prendergast, G. & Shi, Y-Z., Jun 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Manrai, A. K. & Meadow, H. L. (eds.). Springer Cham, p. 51-52 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

  • Impact of Conspicuous Consumption on Country of Origin of Brand: An Asian Model (Abstract)

    Phau, I. & Prendergast, G., 2 Feb 2015, Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. Noble, C. H. (ed.). 1st ed. Springer Cham, p. 328 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

    Open Access

  • Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?

    Phau, I. & Prendergast, G., 2 Feb 2015, Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. Noble, C. H. (ed.). 1st ed. Springer Cham, p. 106 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

    Open Access
  • 2014

    Eating Disorders – The Role of Advertising and Editorial

    Prendergast, G., West, D. C. & Yan, L. K., Oct 2014, Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. Spotts, H. E. (ed.). Springer Cham, p. 175-178 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

    2 Citations (Scopus)

  • Exploring Piracy Purchase Intensions: The Case of VCDs

    Prendergast, G., Phau, I. & Leung, H. C., 10 Nov 2014, New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference. Moore, M. & Moore, R. S. (eds.). 1st ed. Springer Cham, p. 154 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

    Open Access
  • 2009

    向青少年傳播健康飲食

    陳家華, Prendergast, G., Grønhøj, A. & Bech-Larsen, T., 2009, 健康傳播與公共衛生. 馬成龍 (ed.). 1st ed. 香港: 香港敎育圖書公司, p. 88-108 21 p.

    Research output: Chapter in book/report/conference proceeding › Chapter

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    116 Downloads (Pure)
  • 2007

    Buyers of Pirated VCD/DVDs in Hong Kong: Their Profile Perceptions

    Cheung, W. L. & Prendergast, G., 17 Oct 2007, Harmony Versus Conflict in Asian Business: Managing in a Turbulent Era. Yau, O. H. M. & Chow, R. P. M. (eds.). Palgrave Macmillan, p. 167–181 15 p. (Palgrave Macmillan Asian Business Series).

    Research output: Chapter in book/report/conference proceeding › Chapter › peer-review