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Personal profile

Chinese Name



Frederick H. K. Yim received his PhD from Drexel University and is currently an associate professor at the Hong Kong Baptist University.  His research interests include corporate social responsibility, salesforce management, and customer relationship management, and his work has appeared in internationally recognized journals such as the Journal of Management Studies, Journal of Organizational Behavior, Journal of Business Ethics, Journal of Cross-Cultural Psychology, and Industrial Marketing Management.

Research Interests

Customer Relationship Management (CRM) and Sales Management, Business Ethics and Corporate Social Responsibility, Cross-Cultural Marketing/ Management

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Frederick H K YIM is active. Topic labels come from the works of this scholar.
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