Elina R. Tachkova (Ph.D., Texas A&M University) is an Assistant Professor in Public Relations in the Department of Communication Studies, School of Communication, Hong Kong Baptist University. Elina’s research examines how organizational crisis response strategies affect stakeholder perceptions and reputation following a crisis. Her research agenda is also focused on examining the relationship between scandals and crises and the communicative implications it poses for crisis communication research and practice. Elina’s work has appeared in several edited volumes and international peer-reviewed journals including Journal of Communication Management and Corporate Communication: An International Journal. Prior to her Ph.D. studies Elina obtained her B.A. in Marketing and Management Communication and a M.A. in Corporate Communication from Aarhus University, Denmark.

Crisis communication

Reputation management

Risk communication