Research output per year
Research output per year
Search results
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2021
Managing Product Assortment Differentiation across Online and Offline Marketing Channels (Extended Abstract)
Wang, M., Gu, F. F. & Wang, D. T., Feb 2021, Proceedings of 2021 AMA Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. Malter, A., Baker, S. M. & Im, S. (eds.). American Marketing Association, p. 314-316 3 p. (Proceedings of AMA Winter Academic Conference; vol. 32).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
Open Access -
2019
The Upper Echelons and Customer Management Strategy (Extended Abstract)
Gu, F. F., Leung, F. F., Tang, Y. & Wang, D. T., Feb 2019, Proceedings of 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace. Lam, S. K., Giesler, M. & Luo, X. (eds.). Austin, TX: American Marketing Association, p. CFC6-CFC7 2 p. (Proceedings of AMA Winter Academic Conference; vol. 30).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
Open Access -
2018
Leveraging Customer Participation for Product Innovation in MNE Subsidiaries (Extended Abstract)
Zhang, J., Wang, D. T. & Tse, S. Y., Aug 2018, Proceedings of 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing. Gal, D., Hewett, K. & Jayachandran, S. (eds.). Boston, MA: American Marketing Association, p. IN9 1 p. (Proceedings of AMA Summer Academic Conference; vol. 29)(AMA Educators Proceedings; vol. 29).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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2017
Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract)
Gu, F. F. & Wang, D. T., Feb 2017, Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World. Chandy, R., Inman, J. & Moorman, C. (eds.). Olando, FL: American Marketing Association, p. C-13 (Proceedings of AMA Winter Marketing Academic Conference; vol. 28)(AMA Educators Proceedings; vol. 28).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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Managing Distributor Interchannel and Intrachannel Behavior (Abstract)
Tse, S. Y., Wang, D. T. & Zhang, J., Dec 2017, Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017. Marketing for Impact - Proceedings. Robinson, L., Brennan, L. & Reid, M. (eds.). Melbourne, Australia: Australian and New Zealand Marketing Academy, p. 635 1 p. (Australian and New Zealand Marketing Academy Conference Proceedings).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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2015
Effects of Relationship Safeguards on Channel Members’ Response Within and Beyond a Dyad (Abstract)
Gu, F. F., Wang, J. J. & Wang, D. T., May 2015, Proceedings of EMAC 2015: Collaboration in Research. Leuven, Belgium: The European Marketing Academy, p. 88 1 p.Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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2014
Pride as a Double-Edged Sword: Effects of CEO Hubris on Firm Market Exploration and Exploitation (Abstract)
Tang, Y., Wang, D. T. & Gu, F. F., Aug 2014, Academy of Management Proceedings 2014. Philadelphia, PA: Academy of Management, p. 191-196 6 p. (Academy of Management Proceedings; vol. 2014, no. 1).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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2012
Social Effects Of Punishment In Marketing Channels (Abstract)
Dong, M. C., Wang, D. T. & Gu, F. F., May 2012, Proceedings of the 41th European Marketing Academy Conference: Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon, Portugal: The European Marketing Academy, p. 256Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review