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Digital business
Digital marketing
B2B marketing strategy
FDI and International business

20042023

Research activity per year

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Personal profile

Chinese Name

王坦

Research Interests

Digital Business Strategy, Business to Business Marketing, Location Strategies of Multinational Corporations, Development of Emerging Economies

Biography

Danny T. Wang is Associate Professor in the Department of Marketing at School of Business, Hong Kong Baptist University. He received his PhD from The University of Hong Kong, M.Phil from Hong Kong Baptist University, and B.Sc from Peking University (Mainland China). Currently, he also serves as Fellows in Centre for Sustainable Development Studies (CSDS), David C. Lam Institute for East-West Studies (LEWI), and Advanced Institute of Contemporary China Studies (ACCS) at Hong Kong Baptist University, and as Honorary Research Fellow in The Contemporary Marketing Centre, HKU Business School at The University of Hong Kong.

Dr. Wang’s research centers on three streams: digital business and marketing, B2B marketing strategies, and FDI/international business strategies in China. His research appears in leading business academic journals including Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, International Journal of Research in Marketing, International Business Review, Industrial Marketing Management. His name also appears in other quality journals in geography and environmental sciences including Environment and Planning A (IF: 4.06), Journal of Environmental Management (IF: 8.91), Geoforum (IF: 3.93), Cities (IF: 6.08), Urban Forestry & Urban Greening (IF: 5.77), Tijdschrift voor Economische en Sociale Geografie (IF:4.19), and so forth.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

PhD, The University of Hong Kong

20032007

MPhil, Hong Kong Baptist University

Bachelor, Peking University

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