Projects per year
Digital Business Strategy, Business to Business Marketing, Location Strategies of Multinational Corporations, Development of Emerging Economies
Danny T. Wang is Associate Professor in the Department of Marketing at School of Business, Hong Kong Baptist University. He received his PhD from The University of Hong Kong, M.Phil from Hong Kong Baptist University, and B.Sc from Peking University (Mainland China). Currently, he also serves as Fellows in Centre for Sustainable Development Studies (CSDS), David C. Lam Institute for East-West Studies (LEWI), and Advanced Institute of Contemporary China Studies (ACCS) at Hong Kong Baptist University, and as Honorary Research Fellow in The Contemporary Marketing Centre, HKU Business School at The University of Hong Kong.
Dr. Wang’s research centers on three streams: digital business and marketing, B2B marketing strategies, and FDI/international business strategies in China. His research appears in leading business academic journals including Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, International Journal of Research in Marketing, International Business Review, Industrial Marketing Management. His name also appears in other quality journals in geography and environmental sciences including Environment and Planning A (IF: 4.06), Journal of Environmental Management (IF: 8.91), Geoforum (IF: 3.93), Cities (IF: 6.08), Urban Forestry & Urban Greening (IF: 5.77), Tijdschrift voor Economische en Sociale Geografie (IF:4.19), and so forth.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
PhD, The University of Hong Kong
2003 → 2007
MPhil, Hong Kong Baptist University
Bachelor, Peking University
- 1 Similar Scholars
Dive into details
Select a country/territory to view shared publications and projects
- 1 Finished
Managing Opportunism in a Distribution Network: The Observer Effect of Punishment
1/01/13 → 31/12/15
Project: Research project
Do digital platforms promote or hinder corporate brand prestige?Tse, S. Y., Wang, D. T., Cheung, M. L. & Leung, W. K. S., 30 Mar 2023, In: European Journal of Marketing. 57, 4, p. 987-1013 27 p.
Research output: Contribution to journal › Article › peer-review1 Citation (Scopus)
Managing Product Assortment Differentiation across Online and Offline Marketing Channels (Extended Abstract)Wang, M., Gu, F. F. & Wang, D. T., Feb 2021, Proceedings of 2021 AMA Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. Malter, A., Baker, S. M. & Im, S. (eds.). American Marketing Association, p. 314-316 3 p. (Proceedings of AMA Winter Academic Conference; vol. 32).
Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-reviewOpen Access
The effect of distributors' relationship exploration on relationship quality under market uncertaintyZhang, T. J., Tse, S. Y., Wang, D. T. & Gu, F. F., Feb 2021, In: Industrial Marketing Management. 93, p. 344-355 12 p.
Research output: Contribution to journal › Article › peer-review6 Citations (Scopus)
The effects of distributor relationship commitment and relationship exploration on opportunism: The moderating roles of exchange uncertainties and network factorsTse, S. Y., WANG, D. T. & ZHANG, J., Nov 2019, In: Industrial Marketing Management. 83, p. 301-313 13 p.
Research output: Contribution to journal › Article › peer-review24 Citations (Scopus)
The role of sales representatives in cross-cultural business-to-business relationshipsGu, F. F., Wang, J. J. & WANG, D. T., Apr 2019, In: Industrial Marketing Management. 78, p. 227-238 12 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile13 Citations (Scopus)19 Downloads (Pure)