Projects per year
Digital Business Strategy, Business to Business Marketing, Location Strategies of Multinational Corporations, Development of Emerging Economies
Danny T. Wang is an Associate Professor and the Associate Head of the Department of Management, Marketing, and Information Systems at the School of Business, Hong Kong Baptist University. He earned his PhD from The University of Hong Kong, his M.Phil from Hong Kong Baptist University, and his B.Sc from Peking University in Mainland China.
In addition to his primary roles, he currently serves as a Fellow at the Centre for Sustainable Development Studies (CSDS), David C. Lam Institute for East-West Studies (LEWI), and the Advanced Institute for Contemporary China Studies (ACCS) at Hong Kong Baptist University. He is also an Honorary Research Fellow at The Contemporary Marketing Centre, HKU Business School at The University of Hong Kong.
Dr. Wang's research interests focus on three main areas: digital business and marketing, B2B marketing strategies, and FDI/international business strategies in China. His work has been published in leading business academic journals, including the Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, International Journal of Research in Marketing, International Business Review, and Industrial Marketing Management.
Furthermore, his research has been featured in reputable geography and environmental science journals, such as Environment and Planning A (IF: 4.06), Journal of Environmental Management (IF: 8.91), Geoforum (IF: 3.93), Cities (IF: 6.08), Urban Forestry & Urban Greening (IF: 5.77), and Tijdschrift voor Economische en Sociale Geografie (IF:4.19), among others.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Leveraging Digital Business Competencies to Achieve Dual Circulation Ambidexterity for Chinese Companies
1/01/24 → 30/06/26
Project: Research project
1/01/13 → 31/12/15
Project: Research project
Tse, S. Y., Wang, D. T., Cheung, M. L. & Leung, W. K. S., 30 Mar 2023, In: European Journal of Marketing. 57, 4, p. 987-1013 27 p.
Research output: Contribution to journal › Journal article › peer-review1 Citation (Scopus)
Navigating the Benefits and Challenges of Developing Disruptive Digital Technologies: Evidence from Chinese Listed CompaniesDuan, H., Wang, D. T., Dong, J. Q. & Li, M., Sept 2023.
Research output: Contribution to conference › Conference abstract › peer-review
Gu, F. & Wang, D. T., 14 Jul 2023.
Research output: Contribution to conference › Conference abstract › peer-reviewOpen Access
Managing Product Assortment Differentiation across Online and Offline Marketing Channels (Extended Abstract)Wang, M., Gu, F. F. & Wang, D. T., Feb 2021, Proceedings of 2021 AMA Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. Malter, A., Baker, S. M. & Im, S. (eds.). American Marketing Association, p. 314-316 3 p. (Proceedings of AMA Winter Academic Conference; vol. 32).
Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-reviewOpen Access
The effect of distributors' relationship exploration on relationship quality under market uncertaintyZhang, T. J., Tse, S. Y., Wang, D. T. & Gu, F. F., Feb 2021, In: Industrial Marketing Management. 93, p. 344-355 12 p.
Research output: Contribution to journal › Journal article › peer-review7 Citations (Scopus)