Personal profile
Chinese Name
Biography
Courses Taught: Postgraduate Level
Business Project/Academic Dissertation, Social Enterprise Management and Impact Strategies, Socially Responsible Marketing in an International Context
Courses Taught: Undergraduate Level
BCom Marketing Project, Business Ethics and Corporate Social Responsibility, Consumer Behavior, Event Marketing, Fundamentals of Social Entrepreneurship and Social Impact, International Marketing Internship, Marketing Internship, Marketing Management, Marketing Practicum for Social Entrepreneurship, Seminar in Contemporary Marketing Issues, Socially Responsible Marketing
Education/Academic qualification
PhD, Marketing
MPhil, Marketing
Master, M.Sc. in Marketing Management
Bachelor, B.A. (Hons) in Leisure Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 5 Gender Equality -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Nurturing Global-minded Changemakers Project
LI, C. (PI) & KWAN, H. Y. (Collaborator)
1/01/21 → 31/07/24
Project: Research project
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Instilling Social Responsibility in Young Changemakers via Experiential Learning
KWAN, H. Y. (PI) & LI, C. (CoPI)
1/07/19 → 30/06/20
Project: Research project
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Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations
Li, C., Cheng, S. Y. Y. & Prendergast, G. P., 2 Jan 2025, In: Journal of Advertising Research. 65, 1, p. 111-125 15 p.Research output: Contribution to journal › Journal article › peer-review
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The Service-Inspire-Influence (SII) Framework: Cultivating Socially Responsible Entrepreneurs Through Experiential and Service Learning
Li, C. & Kwan, H. Y., 10 Sept 2025.Research output: Contribution to conference › Conference abstract › peer-review
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AI-backed Student Advising in Tackling the Employability Gap of University Students under Global Workplace Transition to an Upskilled Workforce
Lau, S. S. S., Li, C., Tsui, M. C. K. & Fan , V., 3 Jul 2024, p. 94. 1 p.Research output: Contribution to conference › Conference abstract › peer-review
83 Downloads (Pure) -
Enhancing Intercultural Effectiveness Among Business Students: The Role of Team Commitment in Virtual Exchange
Lau, S. S. S. & Li, C., 29 Aug 2024.Research output: Contribution to conference › Conference abstract › peer-review
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Rethinking Virtual Exchange: Aligning Frameworks with Learning Outcomes
Li, C., Lau, S. S. S., Tang, A. & Hui, T., 3 Jul 2024, p. 82-83. 2 p.Research output: Contribution to conference › Conference abstract › peer-review
56 Downloads (Pure)
Prizes
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Honourable Mention, FSTE Teaching Excellence Award
KWAN, H. Y. (Recipient) & LI, C. (Recipient), 2024
Prize: Other distinction
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Outstanding Performance in Teaching (Team Teaching), School of Business
LI, C. (Recipient), 2019
Prize: Award
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Outstanding Performance in Teaching (Team Teaching), School of Business
LI, C. (Recipient) & KWAN, H. Y. (Recipient), 2023
Prize: Award
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President's Award for Outstanding Performance in Team Teaching
KWAN, H. Y. (Recipient) & LI, C. (Recipient), 2023
Prize: Award
Activities
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Centre for Holistic Teaching and Learning (Organisational unit)
LI, C. (Committee/panel/advisory board member)
2023 → …Activity: Membership › Membership of board/committee/council
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Health Management and Social Care Online Expo 2022
LI, C. (Speaker) & KWAN, H. Y. (Speaker)
8 Aug 2022Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
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Developing Social Enterprise Brands with the Help of Digitalization: An Example of Gingko House / 社會企業如何透過數碼化發展品牌價值（以銀杏館為例）
TSUI, M. C. K. (Organiser), LI, C. (Organiser), Wu, D. (Speaker), Mak, J. (Speaker) & Hui, J. (Speaker)
11 Nov 2021Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU