Projects per year
Personal profile
Chinese Name
李康妮
Biography
Courses Taught: Postgraduate Level
Business Project/Academic Dissertation, Social Enterprise Management and Impact Strategies, Socially Responsible Marketing in an International Context
Courses Taught: Undergraduate Level
BCom Marketing Project, Business Ethics and Corporate Social Responsibility, Consumer Behavior, Event Marketing, Fundamentals of Social Entrepreneurship and Social Impact, International Marketing Internship, Marketing Internship, Marketing Management, Marketing Practicum for Social Entrepreneurship, Seminar in Contemporary Marketing Issues, Socially Responsible Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Ph.D. in Marketing
MPhil, MPhil in Marketing
Master, M.Sc. in Marketing Management
Bachelor, B.A. (Hons) in Leisure Management
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Dive into the research topics where Connie LI is active. Topic labels come from the works of this scholar.
- 1 Similar Scholars
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Active
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Virtual Exchange for Authentic Teaching and Learning Innovation
YUEN, A. W. Y., WONG, K. Y. A., LI, C., KWAN, H. Y. & NG, C.
1/09/22 → 31/08/25
Project: Research project
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How Do Consumer Stereotypes Affect Social Enterprises and Profit-making Companies? A Study of Social Enterprises Stereotypes Across Five Industries in Hong Kong
Tsui, M. C. K., Li, C. & Chui, M., Jun 2023, 8th World Business Ethics Forum Proceedings. World Business Ethics Forum, 10 p. P016Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review
Open Access -
Altruism vs. Egoism: Promotional Content Approaches for Restaurants during COVID-19
Li, C., Kwan, H. Y., Chan, C. W. & Ling, K. L., 18 Aug 2022.Research output: Contribution to conference › Conference paper › peer-review
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Fostering Social Entrepreneurship among University Students: The Nurturing Global-Minded Changemakers Project
Li, C. & Kwan, H. Y., 2 Jun 2022.Research output: Contribution to conference › Conference paper › peer-review
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Hong Kong Consumers' Perceptions of Private and Social Enterprise Health Care and Fitness Service Providers - a Stereotyping Approach
Tsui, M. C. K., LI, C. & Chui, M., Aug 2022.Research output: Contribution to conference › Conference paper › peer-review
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Consumer perceptions of salesperson gender and credibility: An evolutionary explanation
PRENDERGAST, G. P., Li, S. S. & Li, C., 6 May 2014, In: Journal of Consumer Marketing. 31, 3, p. 200-211 12 p.Research output: Contribution to journal › Journal article › peer-review
16 Citations (Scopus)
Prizes
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Outstanding Performance in Teaching (Team Teaching), School of Business
LI, Connie (Recipient) & KWAN, Ho Yan (Recipient), 2023
Prize: Award
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Outstanding Performance in Teaching (Team Teaching), School of Business
LI, Connie (Recipient), 2019
Prize: Award
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President's Award for Outstanding Performance in Team Teaching
KWAN, Ho Yan (Recipient) & LI, Connie (Recipient), 2023
Prize: Award
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President’s Award for Outstanding Performance in Team Teaching
LI, Connie (Recipient), 2019
Prize: Award
Activities
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Centre for Holistic Teaching and Learning (Organisational unit)
Connie LI (Committee/panel/advisory board member)
2023 → …Activity: Membership › Membership of board/committee/council
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Health Management and Social Care Online Expo 2022
Connie LI (Speaker) & Ho Yan KWAN (Speaker)
8 Aug 2022Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units