Projects per year
Personal profile
Chinese Name
何嘉恩
Biography
Candy K. Y. Ho is an associate professor at the School of Business, Hong Kong Baptist University. Her research focuses on issues related to consumer behavior, services marketing, as well as technology adoption. Her research work has been published in journals such as Journal of Marketing Research, Journal of Consumer Psychology and MIS Quarterly.
Research Interests
Consumer Psychology, Counterfactual Thinking, Services Marketing, Service Failures and Recovery, Relationship Marketing
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Dive into the research topics where Candy K Y HO is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Exploring the Effect of Existential Threat Posed by Artificial Intelligence on Promoting Moral Consumer Behavior
HO, C. K. Y. (PI)
1/01/25 → 31/12/26
Project: Research project
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Penalty or Cost? Effect of Levy Framing on Reducing Plastic Bag Consumption
HO, C. K. Y. (PI)
1/01/22 → 31/12/23
Project: Research project
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The Subjective Experience of Process and Outcome Mental Simulations: The Role of Subjective Vitality
HO, C. K. Y. (PI)
1/01/17 → 31/12/19
Project: Research project
Research Output
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A Typology of AI Threats and Its Divergent Consequences
Liang, S., Ho, C. K. Y. & Ke, W., 13 Jul 2026, p. 1-23. 23 p.Research output: Contribution to conference › Conference paper › peer-review
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Distinctiveness versus Superiority: A Typology of AI Threats and Divergent Responses
Liang, S., Ho, C. K. Y. & Ke, W., 28 Jan 2026, (Accepted/In press) HCI International 2026 Conference Proceedings. SpringerResearch output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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A Typology of AI Threats and Its Divergent Consequences
Liang, S., Ho, C. K. Y. & Ke, W., Aug 2025.Research output: Contribution to conference › Conference poster › peer-review
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Following AI or Humans? The Effect of Perceived Similarity on Judges’ Advice Utilization in Ethical Decisions
Liang, S., Ke, W. & Ho, C. K. Y., 28 Jun 2025, The 18th China Summer Workshop on Information Management, CSWIM 2025 - Proceedings. CSWIM Organization, p. 181-186 6 p.Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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Effect of Levy Framing on Reducing Plastic Bag Consumption
Liang, S. & Ho, C. K. Y., 11 Dec 2024.Research output: Contribution to conference › Conference paper › peer-review
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Public Engagement Project – An Academic Research on Engagement Strategy for Experience Enhancement: The Case of Hong Kong Dance Company
ZHANG, J. (Consultant), HO, C. K. Y. (Consultant) & SIU, N. Y. M. (Consultant)
2024 → …Activity: Consultancy
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The WBSC Baseball5 World Cup 2024 Academic Research Report
ZHANG, J. (Consultant), HO, C. K. Y. (Consultant) & SIU, N. Y. M. (Consultant)
Sept 2024 → Dec 2024Activity: Consultancy
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Occupational Safety and Health Council, Labour Department, HKSAR Government (External organisation)
HO, C. K. Y. (Committee/panel/advisory board member)
22 Aug 2023 → 21 Aug 2025Activity: Membership › Membership of board/committee/council
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Public Engagement Project – An academic research on engagement strategy for experience enhancement at LCSD museums
SIU, N. Y. M. (Consultant), ZHANG, J. (Consultant) & HO, C. K. Y. (Consultant)
2019 → 2021Activity: Consultancy