Personal profile
Chinese Name
Biography
Candy K. Y. Ho is an associate professor at the School of Business, Hong Kong Baptist University. Her research focuses on issues related to consumer behavior, services marketing, as well as technology adoption. Her research work has been published in journals such as Journal of Marketing Research, Journal of Consumer Psychology and MIS Quarterly.
Research Interests
Consumer Psychology, Counterfactual Thinking, Services Marketing, Service Failures and Recovery, Relationship Marketing
Fingerprint
- 1 Similar Scholars
Collaborations and top research areas from the last five years
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Exploring the Effect of Existential Threat Posed by Artificial Intelligence on Promoting Moral Consumer Behavior
HO, C. K. Y. (PI)
1/01/25 → 31/12/26
Project: Research project
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Penalty or Cost? Effect of Levy Framing on Reducing Plastic Bag Consumption
HO, C. K. Y. (PI)
1/01/22 → 31/12/23
Project: Research project
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The Subjective Experience of Process and Outcome Mental Simulations: The Role of Subjective Vitality
HO, C. K. Y. (PI)
1/01/17 → 31/12/19
Project: Research project
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Following AI or Humans? The Effect of Perceived Similarity on Judges’ Advice Utilization in Ethical Decisions
Liang, S., Ke, W. & Ho, C. K. Y., 28 Jun 2025, The 18th China Summer Workshop on Information Management, CSWIM 2025 - Proceedings. CSWIM Organization, p. 181-186 6 p.Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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Effect of Levy Framing on Reducing Plastic Bag Consumption
Liang, S. & Ho, C. K. Y., 11 Dec 2024.Research output: Contribution to conference › Conference paper › peer-review
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Effects of Device Type and Product Type on Perceived Credibility of Online Fake Reviews
YUAN, J., HO, C. K. Y. & KE, W., 12 May 2024.Research output: Contribution to conference › Conference paper › peer-review
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Effects of Temporal Features and Product Image Zooming in Online Time Scarcity Deals: A Construal Fit Account
Ho, C. K. Y., Kuan, K., Liang, S. & Ke, W., Nov 2024, In: Information and Management. 61, 7, 15 p., 104019.Research output: Contribution to journal › Journal article › peer-review
7 Citations (Scopus) -
Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure
Zhang, T. J., Siu, N. Y. M. & Ho, C. K. Y., 3 Jul 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.). Academy of Marketing, 1 p. 146Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
Activities
- 1 Membership of board/committee/council
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Occupational Safety and Health Council, Labour Department, HKSAR Government (External organisation)
HO, C. K. Y. (Committee/panel/advisory board member)
22 Aug 2023 → 21 Aug 2025Activity: Membership › Membership of board/committee/council