Projects per year
Personal profile
Chinese Name
何嘉恩
Biography
Candy K. Y. Ho is an associate professor at the School of Business, Hong Kong Baptist University. Her research focuses on issues related to consumer behavior, services marketing, as well as technology adoption. Her research work has been published in journals such as Journal of Marketing Research, Journal of Consumer Psychology and MIS Quarterly.
Research Interests
Consumer Psychology, Counterfactual Thinking, Services Marketing, Service Failures and Recovery, Relationship Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Candy K Y HO is active. Topic labels come from the works of this scholar.
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Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Penalty or Cost? Effect of Levy Framing on Reducing Plastic Bag Consumption
1/01/22 → 31/12/23
Project: Research project
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The Subjective Experience of Process and Outcome Mental Simulations: The Role of Subjective Vitality
1/01/17 → 31/12/19
Project: Research project
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A Study of the Sequence Effect of Engagement in Museum Visits
Siu, N. Y. M., Ho, C. K. Y., Zhang, J., Kwan, H. Y. & Yeung, R. S. P., May 2021.Research output: Contribution to conference › Paper › peer-review
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Separate versus joint evaluation: The roles of evaluation mode and construal level in technology adoption
Ho, C. K. Y., Ke, W., Liu, H. & Chau, P. Y. K., Jun 2020, In: MIS Quarterly: Management Information Systems. 44, 2, p. 725-746 22 p.Research output: Contribution to journal › Article › peer-review
15 Citations (Scopus) -
Toward a Process-Transfer Model of the Endorser Effect
Wong, V. C., FOCK, H. & HO, C. K. Y., 1 Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong
SIU, N. Y. M., KWAN, H. Y., ZHANG, J. & HO, C. K. Y., 14 Mar 2016, In: Journal of International Consumer Marketing. 28, 2, p. 77-91 15 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
Choice decision of e-learning system: Implications from construal level theory
HO, C. K. Y., Ke, W. & Liu, H., Mar 2015, In: Information and Management. 52, 2, p. 160-169 10 p.Research output: Contribution to journal › Article › peer-review
38 Citations (Scopus)