Projects per year
Personal profile
Chinese Name
何嘉恩
Biography
Candy K. Y. Ho is an associate professor at the School of Business, Hong Kong Baptist University. Her research focuses on issues related to consumer behavior, services marketing, as well as technology adoption. Her research work has been published in journals such as Journal of Marketing Research, Journal of Consumer Psychology and MIS Quarterly.
Research Interests
Consumer Psychology, Counterfactual Thinking, Services Marketing, Service Failures and Recovery, Relationship Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Candy K Y HO is active. Topic labels come from the works of this scholar.
- 1 Similar Scholars
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Exploring the Effect of Existential Threat Posed by Artificial Intelligence on Promoting Moral Consumer Behavior
HO, C. K. Y. (PI)
1/01/25 → 31/12/26
Project: Research project
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Penalty or Cost? Effect of Levy Framing on Reducing Plastic Bag Consumption
HO, C. K. Y. (PI)
1/01/22 → 31/12/23
Project: Research project
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The Subjective Experience of Process and Outcome Mental Simulations: The Role of Subjective Vitality
HO, C. K. Y. (PI)
1/01/17 → 31/12/19
Project: Research project
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Effects of Device Type and Product Type on Perceived Credibility of Online Fake Reviews
YUAN, J., HO, C. K. Y. & KE, W., 12 May 2024.Research output: Contribution to conference › Conference paper › peer-review
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Effects of Temporal Features and Product Image Zooming in Online Time Scarcity Deals: A Construal Fit Account
Ho, C. K. Y., Kuan, K., Liang, S. & Ke, W., Nov 2024, In: Information and Management. 61, 7, 15 p., 104019.Research output: Contribution to journal › Journal article › peer-review
1 Citation (Scopus) -
Encouraging Visitor Engagement with Artifacts by Post-visit Engagement or Pre-visit Engagement Activities? An Exploratory Study of the Role of Need for Closure
Zhang, T. J., Siu, N. Y. M. & Ho, C. K. Y., 3 Jul 2024.Research output: Contribution to conference › Conference paper › peer-review
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How the Advancement of Artificial Intelligence Promotes Morality
LIANG, S. & HO, C. K. Y., 11 May 2024.Research output: Contribution to conference › Conference abstract › peer-review
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Effect of Levy Framing on Reducing Plastic Bag Consumption
Ho, C. K. Y. & Liang, S., Sept 2023. 3 p.Research output: Contribution to conference › Conference abstract › peer-review
Activities
- 1 Membership of board/committee/council
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Occupational Safety and Health Council, Labour Department, HKSAR Government (External organisation)
HO, C. K. Y. (Committee/panel/advisory board member)
22 Aug 2023 → 21 Aug 2025Activity: Membership › Membership of board/committee/council