Personal profile

Chinese Name



Candy K. Y. Ho is an associate professor at the School of Business, Hong Kong Baptist University. Her research focuses on issues related to consumer behavior, services marketing, as well as technology adoption.  Her research work has been published in journals such as Journal of Marketing Research, Journal of Consumer Psychology and MIS Quarterly.

Research Interests

Consumer Psychology, Counterfactual Thinking, Services Marketing, Service Failures and Recovery, Relationship Marketing 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Candy K Y HO is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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