Projects per year
Candy K. Y. Ho is an associate professor at the School of Business, Hong Kong Baptist University. Her research focuses on issues related to consumer behavior, services marketing, as well as technology adoption. Her research work has been published in journals such as Journal of Marketing Research, Journal of Consumer Psychology and MIS Quarterly.
Consumer Psychology, Counterfactual Thinking, Services Marketing, Service Failures and Recovery, Relationship Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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1/01/22 → 31/12/23
Project: Research project
The Subjective Experience of Process and Outcome Mental Simulations: The Role of Subjective Vitality
1/01/17 → 31/12/19
Project: Research project
Siu, N. Y. M., Ho, C. K. Y., Zhang, J., Kwan, H. Y. & Yeung, R. S. P., May 2021.
Research output: Contribution to conference › Conference paper › peer-review
Separate versus joint evaluation: The roles of evaluation mode and construal level in technology adoptionHo, C. K. Y., Ke, W., Liu, H. & Chau, P. Y. K., Jun 2020, In: MIS Quarterly. 44, 2, p. 725-746 22 p.
Research output: Contribution to journal › Journal article › peer-review17 Citations (Scopus)
Wong, V. C., Fock, H. & Ho, C. K. Y., 1 Jun 2020, In: Journal of Marketing Research. 57, 3, p. 565-581 17 p.
Research output: Contribution to journal › Journal article › peer-reviewOpen AccessFile9 Citations (Scopus)4 Downloads (Pure)
Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong KongSiu, N. Y. M., Kwan, H. Y., Zhang, T. J. F. & Ho, C. K. Y., 14 Mar 2016, In: Journal of International Consumer Marketing. 28, 2, p. 77-91 15 p.
Research output: Contribution to journal › Journal article › peer-reviewOpen AccessFile13 Citations (Scopus)11 Downloads (Pure)
Ho, C. K. Y., Ke, W. & Liu, H., Mar 2015, In: Information and Management. 52, 2, p. 160-169 10 p.
Research output: Contribution to journal › Journal article › peer-review40 Citations (Scopus)
- 1 Membership of board/committee/council
Candy K Y HO (Committee/panel/advisory board member)22 Aug 2023 → 21 Aug 2025
Activity: Membership › Membership of board/committee/council