Personal profile
Chinese Name
Fingerprint
- 1 Similar Scholars
Collaborations and top research areas from the last five years
-
"A place I like or a place like me?": exploring destination personality and tourist loyalty among young adventure tourists on social media
Yu, M., Liu, F., Li, Q. & Chan, K., 23 Apr 2026, In: Young Consumers. 27, 3, p. 304-322 19 p.Research output: Contribution to journal › Journal article › peer-review
-
Effects of Content Trust, Source Trust, and Channel Trust on Perceived Message Effectiveness: A Study of Social Media Posts About Bone Health in Australia
Tam, L., Mehta, A., Tyquin, E. & Li, Q., 18 Apr 2026, (E-pub ahead of print) In: Health Communication. p. 1-14 14 p.Research output: Contribution to journal › Journal article › peer-review
Open Access -
How persuasive is personalized advertising? A meta-analytic review of experimental evidence of the effects of personalization on ad effectiveness
Yeo, T. E. D., Chu, T. H. & Li, A. Q., 2 Oct 2025, In: Journal of Advertising Research. 65, 4, p. 616-631 16 p.Research output: Contribution to journal › Journal article › peer-review
Open Access22 Citations (Scopus) -
Attributes of young adults’ favorite retail shops: A qualitative study
Chan, K. & Li, Q., 19 Oct 2022, In: Young Consumers. 23, 4, p. 555-569 15 p.Research output: Contribution to journal › Journal article › peer-review
Open AccessFile9 Citations (Scopus)371 Downloads (Pure) -
The Mediating Role of Involvement for Managing Policy-Change Related Uncertainty: A Study in Hong Kong (Extended Abstract)
Li, Q. & Wu, Y., 9 Dec 2022. 7 p.Research output: Contribution to conference › Conference abstract › peer-review
Activities
- 1 Event organized by non-HKBU units
-
Discipline-based community of practice in advertising and public relations, ITLC Lilly Online Conference
CHAN, K. K. W. (Participant), FAN, F. (Participant), HUANG, V. (Participant), TSANG, L. L. L. (Participant), Chan, R. (Participant), Lee, L. (Participant), Lam, S.S.-K. (Participant), CHENG, B. K. L. (Participant), Ng, T. (Participant), Wong, J. (Participant), Wong, M. (Participant), YEUNG, F. C. F. (Participant), ZHAN, M. (Participant) & LI, Q. (Participant)
6 May 2021Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units