Projects per year
Dr Angela Mak is the first Hong Kong native received a PhD specialized in Public Relations from the United States (University of Oregon). As a strong advocate of "ideas without action do not make a difference", her professional and scholarly works involved partnerships with organizations across different sectors in the US, Singapore, Australia and Hong Kong including listed companies, SMEs, fintechs, NGOs, SEs and industry professional bodies.
Dr Mak’s research areas of expertise include social responsibility, community engagement, social-mediated crisis communication and cancer survivorship. Specifically, Dr Mak has been investigating the best practices of CSR/ESG communication in Asia through her research projects over a decade, resulting in obtaining a GRF grant related to research topic. She has published two dozens of research articles in international peer-reviewed journals and book chapters, including the Journal of Public Relations Research, Public Relations Review, Journal of Occupational Rehabilitation, Journal of Cancer Survivorship, Journalism and Mass Communication Educator and Australian Journalism Review among others. She has also won 4 best research paper awards in top communication and public relations international conferences (i.e. ICA, AEJMC and IPRRC). As an expert in ESG storytelling and CSR communication, Dr Mak has a special interest in using her communication research findings translating into creative solutions to form a larger stakeholder policy community and shape the public relations industry practices to the next level.
Corporate social responsibility; community engagement; ESG communication; ESG reporting analysis; aspirational talk-action tension dynamics; social-mediated crisis communication; Internet trolling; cancer survivorship
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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- 1 Finished
Best practices in corporate social responsibility communication: Interplay between macro- and meso-factors among top Asian companies
1/10/18 → 30/09/21
Project: Research project
Digital Cultural Heritage of HKBU's School of Communication: An Inside-Out Engagement Approach to Community of PracticeMak, A., Ching, H. & Wong, R., Dec 2022, Studies on Teaching and Learning. Kwong, T., Wee, L. H., Law, L. & Chong, K. (eds.). Hong Kong: Pearson Education Asia Limited, Vol. 5. p. 175-193 19 p.
Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
Revisiting contingency theory in regenerative social-mediated crisis: An investigation of Maxim’s and Yoshinoya in Hong Kong’s polarized contextAo, S. H., Mak, A. K. Y. & Tsang, L., Nov 2022, In: Public Relations Review. 48, 4, 102227.
Research output: Contribution to journal › Article › peer-review
Regenerative crisis, social media publics and Internet trolling: A cultural discourse approachAo, S. H. & Mak, A. K. Y., Nov 2021, In: Public Relations Review. 47, 4, 102072.
Research output: Contribution to journal › Article › peer-review5 Citations (Scopus)
Understanding organizational and socio-cultural contexts: A communicative constitutive approach to social license to operate among top Hong Kong companiesMak, A. K. Y., Chaidaroon, S., Poroli, A. & Pang, A., Sept 2021, In: Public Relations Review. 47, 3, 102055.
Research output: Contribution to journal › Article › peer-review6 Citations (Scopus)
Revisiting social-mediated crisis communication model: The Lancôme regenerative crisis after the Hong Kong Umbrella MovementMak, A. K. Y. & Song, A. O., Nov 2019, In: Public Relations Review. 45, 4, 101812.
Research output: Contribution to journal › Article › peer-review22 Citations (Scopus)