School of Continuing Education

Hong Kong Baptist University

Phone(+852) 3411-5495
Email[email protected]
Websitehttps://www.sce.hkbu.edu.hk/en/

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2/F, Franki Centre, 320 Junction Road, Kowloon Tong, Kowloon,
Hong Kong

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Experiential Learning of Designing andImplementing Digital Media Initiatives for Audience Engagement for the Course PRAD3006 Media Planning (and ICMT3027 Marketing Principles)
CHAN, K. K. W. (PI) & TSANG, L. L. L. (CoI)
Project: Teaching project