Student theses
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Am I being watched on the internet?: examining user perceptions of privacy, stress and self-monitoring under online surveillance
Author: Ip, W. H., 1 Nov 2013Supervisor: CHANG, J. H. C. (Supervisor)
Student thesis: Master's Thesis
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Analyzing the portrayal of the desired national identity of the Tibetan ethnicity in China's propaganda
Author: Wu, C., 2011Supervisor: CHANG, J. H. C. (Supervisor)
Student thesis: Master's Thesis
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An in-depth examination of leader-member exchange in Chinese organizations using the LMX-Comm model
Author: Chen, H., 26 Aug 2020Supervisor: SHEER, V. C. (Supervisor)
Student thesis: Master's Thesis
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Applying a Congruity Model to Examine Tourists' Perceived Social Value and Interpersonal Connections when Communicating Travel Experience Online
Author: SZKUDLAREK, J. J., 22 Jul 2022Supervisor: Chan, K. (Supervisor)
Student thesis: Doctoral Thesis
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A source-based inquiry of optimistic bias and its impact on health-related behaviors: implications for cervical cancer prevention communications
Author: Ko, J. W. Y., 2011Supervisor: SHEER, V. C. (Supervisor)
Student thesis: Master's Thesis
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Assertiveness and argumentativeness: an investigation of self-reported tendencies by mainland Chinese
Author: Feng, Q., 2000Student thesis: Master's Thesis
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Asymmetrical doctor-patient relationship in Hong Kong: a discourse analytical study
Author: Cheng, K., 2011Supervisor: POWERS, J. H. (Supervisor)
Student thesis: Doctoral Thesis
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At work in the age of media convergence: changing paradigms of journalism in China
Author: Wang, D., 25 Jul 2018Supervisor: SPARKS, C. (Supervisor)
Student thesis: Doctoral Thesis
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Audiences' evaluation process in organizational crisis: a study of consumers in Hong Kong
Author: Lee, K. M. B., 2001Student thesis: Doctoral Thesis
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Business and society: an integrated study of corporate philanthropy and organization-public relationships in China
Author: Zhang, D., 2013Supervisor: HUNG-BAESECKE, F. C. J. (Supervisor)
Student thesis: Master's Thesis
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Chinese migrant workers and mental health: a systematic review and examination of the role of multimodal connectedness, mobile communication, and network ties
Author: Liu, L., 11 Jul 2018Supervisor: YEO, T. E. D. (Supervisor)
Student thesis: Doctoral Thesis
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Clarifying attitude functions: an empirical test on an integrated framework using the object-based approach
Author: Cheng, K. L. B., 2001Student thesis: Master's Thesis
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Communicating and Engaging with Consumers in China’s Social Media:A Dialogic Communication Approach
Author: HUANG, Q., 27 Feb 2023Supervisor: CHEN, Y. R. (Supervisor)
Student thesis: Doctoral Thesis
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Communication, community and participation: exploring the O₁-S-O₂-R model
Author: Shen, F., 2005Student thesis: Master's Thesis
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Communication and organizational culture: a case study of two state-owned enterprises in China
Author: Liu, S., 1999Student thesis: Doctoral Thesis
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Communication strategies used in online complaint communication: effects on customer satisfaction, corporate image and word of mouth communication
Author: Chan, S. M. G., 2002Student thesis: Master's Thesis
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Consumers' perceptions and responses to advertising with product endorsements by traditional celebrities and online influencers: a relational approach
Author: Fan, F., 29 Dec 2020Supervisor: CHAN, K. K. W. (Supervisor)
Student thesis: Doctoral Thesis
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Converging consumer culture: an inter-cultural comparison of sex appeal advertising in Hong Kong, China, the United States and the United Kingdom
Author: Ho, W. K. V., 2008Supervisor: POWERS, J. H. (Supervisor)
Student thesis: Master's Thesis
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Cultural values in Hong Kong newspaper advertisements, 1949-1998
Author: Kwok, W. Y. S., 2001Student thesis: Doctoral Thesis
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Disappointment as an effect of curiosity and political apathy: modernation of self-efficacy and mediation of media selection
Author: Zhou, Y., 6 Aug 2015Supervisor: GUO, S. Z. S. (Supervisor)
Student thesis: Master's Thesis
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Dynamics within blogosphere: research in the relationship among bloggers, followers, and online media in China
Author: Yuan, Y., 12 Jul 2017Supervisor: Mai, L. C. E. (External person) (Supervisor)
Student thesis: Doctoral Thesis
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Effect of program intensity and product involvement on advertising memory and liking in live broadcasting: Super Bowl broadcasting 1992-2012
Author: Zhang, X., 21 Aug 2015Supervisor: ZHAO, X. (Supervisor)
Student thesis: Doctoral Thesis
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Effects of advertising self-disclosure, message appeal and regulatory orientation: a field experiment on private retirement schemes in Malaysia
Author: Rajasakran, T. K. P., 10 Sept 2015Supervisor: HUNG, K. H. (Supervisor)
Student thesis: Doctoral Thesis
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Effects of length, frequency and serial position on advertising impact moderated by product involvement: evidance from super bowl broadcast 1992-2012
Author: Sun, Y., 2013Supervisor: ZHAO, X. (Supervisor)
Student thesis: Master's Thesis
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Effects of product involvement and endorser type: computer print ads in Hong Kong
Author: Leung, S. Y., 2000Student thesis: Master's Thesis
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Employees' values, organizational communication climate, and organizational commitment: a study of multinational corporations in China
Author: Li, J., 2008Supervisor: MA, R. C. L. (Supervisor)
Student thesis: Master's Thesis
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Examining the impact of enterprise social media on chinese employee communication: affordance actualization, technology use, and relational outcomes
Author: Ao, S., 31 Jul 2020Supervisor: CHEN, R. Y. R. (Supervisor)
Student thesis: Doctoral Thesis
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Examining upward influence as a form of citizenship behavior in universities in Hong Kong
Author: Chow, T. K., 2012Supervisor: SHEER, V. C. (Supervisor)
Student thesis: Master's Thesis
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Exploring Online Health Information Behaviors Among Older Adults: Personal Cognitive and Social Relationship Perspectives
Author: LI, W., 27 Feb 2023Supervisor: CHANG, L. (Supervisor)
Student thesis: Doctoral Thesis
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Extending the Health Belief Model to Assess Information Seeking in the Uptake and Completion of the 3-dose Viral Hepatitis B Vaccination
Author: MUGUNGA, A., 26 Sept 2022Supervisor: CHANG, L. (Supervisor)
Student thesis: Doctoral Thesis
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External communication of non-government social welfare agencies in Hong Kong
Author: Tong, S. C., 2004Student thesis: Master's Thesis
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Financial communication and risk estimate in initial public offerings: the interplay of individual, organization, and media influences
Author: Tong, S. C., 2011Supervisor: MA, R. C. L. (Supervisor)
Student thesis: Doctoral Thesis
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How prosocial and alarm words predict online reads, responses, and relays
Author: Ng, Y. L., 14 Aug 2017Supervisor: ZHAO, X. (Supervisor)
Student thesis: Doctoral Thesis
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Impacts of self-discrepancy and media exposure on body image perception among females: an integrated cognitive processing approach
Author: Leung, S. Y., 2012Supervisor: CHAN, K. K. W. (Supervisor)
Student thesis: Doctoral Thesis
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Improving communication with terminally Ill patients in the end-of-life care: a volunteers' perspective
Author: Lu, C., 28 May 2014Supervisor: MA, R. C. L. (Supervisor)
Student thesis: Master's Thesis
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Indexing versus modeling intercoder reliability
Author: Feng, G., 2012Supervisor: ZHAO, X. (Supervisor)
Student thesis: Doctoral Thesis
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Indian journalism and the ruling elite: a case of contingent heteronomy
Author: Maheshwari, S., 3 Sept 2019Supervisor: SPARKS, C. (Supervisor)
Student thesis: Doctoral Thesis
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Interacting with each online banking user: an exploratory study of website adaptation impact on users' commitment
Author: Fung, K. F., 2002Student thesis: Master's Thesis
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It depends on how you focus on the self: effects of attractive models in advertising
Author: Hu, F., 2012Supervisor: CHEN, L. (Supervisor)
Student thesis: Doctoral Thesis
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Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective
Author: Zhang, K., 27 Jul 2018Supervisor: HUNG, K. H. (Supervisor)
Student thesis: Doctoral Thesis
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Measure the effectiveness of fear appeal in health communication: a regulatory fit model approach
Author: Zhan, Y., 24 Aug 2018Supervisor: CHAN, K. K. W. (Supervisor)
Student thesis: Doctoral Thesis
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Measuring multinational corporations' reputation in China
Author: Pan, Q., 1998Student thesis: Master's Thesis
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Media relations in China: a study of professionals in Beijing
Author: Yu, S., 2006Student thesis: Master's Thesis
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Multimedia versus print in facilitating audience learning
Author: Chang, S., 2010Supervisor: ZHAO, X. (Supervisor)
Student thesis: Master's Thesis
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News about news: a re-framing analysis of Chinese reports of foreign coverage about China
Author: Zheng, J., 5 Aug 2019Supervisor: YEO, T. E. D. (Supervisor)
Student thesis: Master's Thesis
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Organizational heroes in storytelling: a fantasy theme analysis of two Chinese companies
Author: Song, Z., 2004Student thesis: Doctoral Thesis
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Organizational intelligence from the system dynamic perspective: a study of multinational corporations in Chinese cultural context
Author: Du, J., 2012Supervisor: CHEN, L. (Supervisor)
Student thesis: Doctoral Thesis
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Organizational socialization via WeChat: affordances and paradoxical outcomes of the professional use of social networking mobile applications
Author: Huang, L., 9 Aug 2019Supervisor: YEO, T. E. D. (Supervisor)
Student thesis: Doctoral Thesis
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Persuasiveness of sex: a comparison between generation-Y in China and Poland in Langerian act-based terms
Author: Wojtczak, R. P., 28 Aug 2014Supervisor: CHAN, K. K. W. (Supervisor)
Student thesis: Doctoral Thesis
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Processing Chinese corporate performance information via the signaled stopping technique
Author: Mak, K. Y. A., 1999Student thesis: Master's Thesis
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