Student theses
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Am I being watched on the internet?: examining user perceptions of privacy, stress and self-monitoring under online surveillance
Ip, W. H. (Author), CHANG, J. H. C. (Supervisor), 1 Nov 2013Student thesis: Master's Thesis
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Analyzing the portrayal of the desired national identity of the Tibetan ethnicity in China's propaganda
Wu, C. (Author), CHANG, J. H. C. (Supervisor), 2011Student thesis: Master's Thesis
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An in-depth examination of leader-member exchange in Chinese organizations using the LMX-Comm model
Chen, H. (Author), SHEER, V. C. (Supervisor), 26 Aug 2020Student thesis: Master's Thesis
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Applying a Congruity Model to Examine Tourists' Perceived Social Value and Interpersonal Connections when Communicating Travel Experience Online
SZKUDLAREK, J. J. (Author), Chan, K. (Supervisor), 22 Jul 2022Student thesis: Doctoral Thesis
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A source-based inquiry of optimistic bias and its impact on health-related behaviors: implications for cervical cancer prevention communications
Ko, J. W. Y. (Author), SHEER, V. C. (Supervisor), 2011Student thesis: Master's Thesis
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Assertiveness and argumentativeness: an investigation of self-reported tendencies by mainland Chinese
Feng, Q. (Author), 2000Student thesis: Master's Thesis
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A study on the evaluation and extension of reputation quotients in Hong Kong
Wun, W. C. F. (Author), HUNG-BAESECKE, F. C. J. (Supervisor), 2005Student thesis: Master's Thesis
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Asymmetrical doctor-patient relationship in Hong Kong: a discourse analytical study
Cheng, K. (Author), POWERS, J. H. (Supervisor), 2011Student thesis: Doctoral Thesis
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At work in the age of media convergence: changing paradigms of journalism in China
Wang, D. (Author), SPARKS, C. (Supervisor), 25 Jul 2018Student thesis: Doctoral Thesis
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Audiences' evaluation process in organizational crisis: a study of consumers in Hong Kong
Lee, K. M. B. (Author), 2001Student thesis: Doctoral Thesis
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Business and society: an integrated study of corporate philanthropy and organization-public relationships in China
Zhang, D. (Author), HUNG-BAESECKE, F. C. J. (Supervisor), 2013Student thesis: Master's Thesis
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Chinese Corporate Volunteerism: Characteristics, Recruitment Communication, and Employee Outcomes
NIE, S. (Author), SHEER, V. C. (Supervisor), 23 Sept 2024Student thesis: Master's Thesis
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Chinese migrant workers and mental health: a systematic review and examination of the role of multimodal connectedness, mobile communication, and network ties
Liu, L. (Author), YEO, T. E. D. (Supervisor), 11 Jul 2018Student thesis: Doctoral Thesis
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Clarifying attitude functions: an empirical test on an integrated framework using the object-based approach
Cheng, K. L. B. (Author), 2001Student thesis: Master's Thesis
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Communicating and Engaging with Consumers in China’s Social Media:A Dialogic Communication Approach
HUANG, Q. (Author), CHEN, Y.-R. R. (Supervisor), 27 Feb 2023Student thesis: Doctoral Thesis
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Communication, community and participation: exploring the O₁-S-O₂-R model
Shen, F. (Author), POWERS, J. H. (Supervisor), 2005Student thesis: Master's Thesis
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Communication and organizational culture: a case study of two state-owned enterprises in China
Liu, S. (Author), 1999Student thesis: Doctoral Thesis
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Communications rivalry: a case study on communication issues between HK Chinese and American co-workers
Tam, O. Y. (Author), CHEN, L. (Supervisor), 2005Student thesis: Master's Thesis
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Communication strategies used in online complaint communication: effects on customer satisfaction, corporate image and word of mouth communication
Chan, S. M. G. (Author), Elliott, C. W. (Supervisor), 2002Student thesis: Master's Thesis
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Consumerist Feminism in China: Women and Beauty Culture in E-commerce Live-streaming
XIAO, F. (Author), YEO, T. E. D. (Supervisor), 23 Sept 2024Student thesis: Doctoral Thesis
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Consumers' perceptions and responses to advertising with product endorsements by traditional celebrities and online influencers: a relational approach
Fan, F. (Author), CHAN, K. K. W. (Supervisor), 29 Dec 2020Student thesis: Doctoral Thesis
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Converging consumer culture: an inter-cultural comparison of sex appeal advertising in Hong Kong, China, the United States and the United Kingdom
Ho, W. K. V. (Author), POWERS, J. H. (Supervisor), 2008Student thesis: Master's Thesis
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Cultural values in Hong Kong newspaper advertisements, 1949-1998
Kwok, W. Y. S. (Author), 2001Student thesis: Doctoral Thesis
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Disappointment as an effect of curiosity and political apathy: modernation of self-efficacy and mediation of media selection
Zhou, Y. (Author), GUO, S. Z. S. (Supervisor), 6 Aug 2015Student thesis: Master's Thesis
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Dynamics within blogosphere: research in the relationship among bloggers, followers, and online media in China
Yuan, Y. (Author), Mai, L. C. E. (Supervisor), 12 Jul 2017Student thesis: Doctoral Thesis
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Effect of program intensity and product involvement on advertising memory and liking in live broadcasting: Super Bowl broadcasting 1992-2012
Zhang, X. (Author), ZHAO, X. (Supervisor), 21 Aug 2015Student thesis: Doctoral Thesis
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Effects of advertising self-disclosure, message appeal and regulatory orientation: a field experiment on private retirement schemes in Malaysia
Rajasakran, T. K. P. (Author), HUNG, K. H. (Supervisor), 10 Sept 2015Student thesis: Doctoral Thesis
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Effects of length, frequency and serial position on advertising impact moderated by product involvement: evidance from super bowl broadcast 1992-2012
Sun, Y. (Author), ZHAO, X. (Supervisor), 2013Student thesis: Master's Thesis
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Effects of product involvement and endorser type: computer print ads in Hong Kong
Leung, S. Y. (Author), 2000Student thesis: Master's Thesis
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Employees' values, organizational communication climate, and organizational commitment: a study of multinational corporations in China
Li, J. (Author), MA, R. C. L. (Supervisor), 2008Student thesis: Master's Thesis
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Examining the impact of enterprise social media on chinese employee communication: affordance actualization, technology use, and relational outcomes
Ao, S. (Author), CHEN, R. Y. R. (Supervisor), 31 Jul 2020Student thesis: Doctoral Thesis
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Examining upward influence as a form of citizenship behavior in universities in Hong Kong
Chow, T. K. (Author), SHEER, V. C. (Supervisor), 2012Student thesis: Master's Thesis
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Exploring Employee Participation in Corporate Volunteering in China: Affecting Factors and Outcomes
MA, M. (Author), CHEN, Y.-R. R. (Supervisor), 24 Aug 2023Student thesis: Doctoral Thesis
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Exploring Online Health Information Behaviors Among Older Adults: Personal Cognitive and Social Relationship Perspectives
LI, W. (Author), CHANG, L. (Supervisor), 27 Feb 2023Student thesis: Doctoral Thesis
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Extending the Health Belief Model to Assess Information Seeking in the Uptake and Completion of the 3-dose Viral Hepatitis B Vaccination
MUGUNGA, A. (Author), CHANG, L. (Supervisor), 26 Sept 2022Student thesis: Doctoral Thesis
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External communication of non-government social welfare agencies in Hong Kong
Tong, S. C. (Author), CHAN, K. K. W. (Supervisor), 2004Student thesis: Master's Thesis
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Financial communication and risk estimate in initial public offerings: the interplay of individual, organization, and media influences
Tong, S. C. (Author), MA, R. C. L. (Supervisor), 2011Student thesis: Doctoral Thesis
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How prosocial and alarm words predict online reads, responses, and relays
Ng, Y. L. (Author), ZHAO, X. (Supervisor), 14 Aug 2017Student thesis: Doctoral Thesis
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Impacts of self-discrepancy and media exposure on body image perception among females: an integrated cognitive processing approach
Leung, S. Y. (Author), CHAN, K. K. W. (Supervisor), 2012Student thesis: Doctoral Thesis
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Improving communication with terminally Ill patients in the end-of-life care: a volunteers' perspective
Lu, C. (Author), MA, R. C. L. (Supervisor), 28 May 2014Student thesis: Master's Thesis
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Indexing versus modeling intercoder reliability
Feng, G. (Author), ZHAO, X. (Supervisor), 2012Student thesis: Doctoral Thesis
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Indian journalism and the ruling elite: a case of contingent heteronomy
Maheshwari, S. (Author), SPARKS, C. (Supervisor), 3 Sept 2019Student thesis: Doctoral Thesis
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Interacting with each online banking user: an exploratory study of website adaptation impact on users' commitment
Fung, K. F. (Author), 2002Student thesis: Master's Thesis
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Interactivity as a Predictor of Mobile Gaming Stickiness: An Exploratory Study Based on the Theory of Interactive Media Effects
XIN, X. (Author), TSANG, S. J. (Supervisor), 29 Jun 2023Student thesis: Master's Thesis
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It depends on how you focus on the self: effects of attractive models in advertising
Hu, F. (Author), CHEN, L. (Supervisor), 2012Student thesis: Doctoral Thesis
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Learning from Interactions and Conversations: A Communicative Constitutive Perspective on Organizational Social Responsibility
POROLI, A. (Author), MAK, A. K. Y. (Supervisor), 11 Apr 2022Student thesis: Doctoral Thesis
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Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective
Zhang, K. (Author), HUNG, K. H. (Supervisor), 27 Jul 2018Student thesis: Doctoral Thesis
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Measure the effectiveness of fear appeal in health communication: a regulatory fit model approach
Zhan, Y. (Author), CHAN, K. K. W. (Supervisor), 24 Aug 2018Student thesis: Doctoral Thesis
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Measuring multinational corporations' reputation in China
Pan, Q. (Author), 1998Student thesis: Master's Thesis
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Media relations in China: a study of professionals in Beijing
Yu, S. (Author), Chen, N. (Supervisor), 2006Student thesis: Master's Thesis
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