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Gender a major factor in consumer response to advertising on TV

  • Kara K W CHAN

Press/Media

Subject

https://coms.hkbu.edu.hk/content/dam/coms-assets/document/share/kara/Media%2019951215%20Gender%20a%20major%20factor%20in%20consumer%20response%20to%20ad%20on%20TV.pdf

Period15 Dec 1995

Media contributions

1

Media contributions

  • TitleGender a major factor in consumer response to advertising on TV
    Degree of recognitionRegional
    Media name/outletMedia
    Media typePrint
    Duration/Length/Sizehalf-page
    Country/TerritoryHong Kong, China
    Date15/12/95
    Producer/AuthorKara Chan
    PersonsKara K W CHAN
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User-Defined Keywords

  • emotional advertising
  • advertising effect

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