Citybus Bus Body Advertising Has Been Proven an Effective Medium With High Recall Rate

Press/Media

Subject

Course-based research on effectiveness of bus advertising

Period4 Dec 2023

Media coverage

1

Media coverage

  • TitleCitybus Bus Body Advertising Has Been Proven an Effective Medium With High Recall Rate
    Degree of recognitionLocal
    Media name/outletlinkedin
    Country/TerritoryHong Kong
    Date4/12/23
    Producer/AuthorBravo Media
    PersonsKara K W CHAN
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User-Defined Keywords

  • advertising effects
  • audience measurement
  • bus advertising
  • Hong Kong

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