兒童「網紅」的拆禮物片段

Press/Media

Description

浸會大學傳播系陳家華教授(Kara)的最新研究報告,題為「Children’s perception of YouTube videos with product endorsements:An exploratory study,探討了本地兒童的「廣告素養」(Advertising Literacy)意識,對家長、老師均極具參考價值,因為這方面的本地數據,一直缺乏。

Period24 Dec 2021

Media coverage

1

Media coverage

  • Title兒童「網紅」的拆禮物片段
    Media name/outlet東周網 Ladies & Beauty
    Country/TerritoryHong Kong
    Date24/12/21
    Producer/Author趙麗如
    PersonsKara K W CHAN

User-Defined Keywords

  • advertising literacy
  • qualitative study
  • children
  • YouTube