What kinds of advertising are offensive to Chinese consumers?

CHAN, K. K. W. (Speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Description

Guest lecture

Number of attendees (for events)

90

Income

0

Expenditure

0

Period	23 Dec 2025
Held at	Bahcesehir University, Turkey
Degree of Recognition	International

User-Defined Keywords

controversial advertisements
international advertising
consumer perceptions
advertising ethics
quantitative surveys

Documents & Links

Kara Chan Offensive ad China Istanbul guest lecture
File: application/pdf, 1.32 MB
Type: Audiovisual

Related content

Research Output
Chinese Consumer Perceptions of Offensive Advertising: assessing Advertising Matter, Manner, and Media and the Role of Cultural Identity
Research output: Contribution to journal › Journal article › peer-review