Understanding green hotel advertising: The role of values, regulatory focus, and social proof

  • Mingzhou Yu (Speaker)
  • Shuqi Ji (Speaker)
  • CHAN, K. K. W. (Speaker)
  • Xing Han (Speaker)
  • Fang Liu (Speaker)

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

200

Income

0

Expenditure

0
Period25 Jun 2025 → 28 Jun 2025
Event titleThe 23rd International Conference on Research in Advertising
Event typeConference
LocationRotterdam, NetherlandsShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • Green advertising
  • Regulatory focus theory
  • Social proof
  • HOE model
  • Message framing
  • Digital persuasion

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