The influence of family values and Christian beliefs on perception of offensive ads

Activity: Conference/talk/lecture/symposium/speech/workshop, etcEvent organized by non-HKBU units

Number of attendees (for events)

200

Income

0
Period11 Jul 202314 Jul 2023
Held atAcademy of Marketing Science World Marketing Congress, United Kingdom
Degree of RecognitionInternational

User-Defined Keywords

  • controversial advertisements
  • Religious beliefs
  • advertising perception
  • traditional family values