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The communication effectiveness of advertainment: An empirical study about branded mini-webisodes

  • Fei Fan (Speaker)
  • CHAN, K. K. W. (Participant)
  • Shing Chi HO (Participant)

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

150

Income

0

Expenditure

0
Period25 Jun 2026 → 27 Jun 2026
Event titleThe 24th International Conference on Research in Advertising
Event typeConference
LocationBarcelona, SpainShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • advertainment
  • communication effect
  • branding

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