TALES 3 - Research-teaching Nexus Workshop Series 3: Enhancing students’ research experience inside and outside the classroom

Activity: Conference/talk/lecture/symposium/speech/workshop, etcEvent organized by HKBU


Sharing of a course-based research assignment on "young adults and advertising with celebrity endorsement"

Number of attendees (for events)

Period23 Feb 2022
Held atCentre for Holistic Teaching and Learning

User-Defined Keywords

  • teaching pedagogy
  • marketing association
  • brand equity