Description
Sharing of a course-based research assignment on "young adults and advertising with celebrity endorsement"Number of attendees (for events)
35| Period | 23 Feb 2022 |
|---|---|
| Held at | Centre for Holistic Teaching and Learning |
User-Defined Keywords
- teaching pedagogy
- marketing association
- brand equity
Documents & Links
Related content
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Activities
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Building the capacity of research-informed teaching and learning in the business, communication, and social science disciplines: The Hong Kong experience
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
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Research-teaching Nexus Workshop Series 1: Designing Course-based Research Projects for the Communication Discipline
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU
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Research Output
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Building the Capacity of Research-Informed Teaching and Learning in the Virtual T&L Context
Research output: Other contribution