TALES 3 - Research-teaching Nexus Workshop Series 3: Enhancing students’ research experience inside and outside the classroom

CHAN, K. K. W. (Speaker)

Department of Communication Studies

Activity: Talk/lecture/symposium/speech › Event organized by HKBU

Description

Sharing of a course-based research assignment on "young adults and advertising with celebrity endorsement"

Number of attendees (for events)

35

Period	23 Feb 2022
Held at	Centre for Holistic Teaching and Learning

User-Defined Keywords

teaching pedagogy
marketing association
brand equity

Documents & Links

Research-teaching Nexus Workshop3 Kara Chan
File: application/octet-stream, 15.2 MB
Type: Text

Related content

Research Output
Building the Capacity of Research-Informed Teaching and Learning in the Virtual T&L Context
Research output: Other contribution

Activities
Research-teaching Nexus Workshop Series 1: Designing Course-based Research Projects for the Communication Discipline
Activity: Talk/lecture/symposium/speech › Event organized by HKBU