Segmentation of Malaysian girls by gender roles and its influence on shopping orientations

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

200

Income

0

Expenditure

0
Period7 Dec 2022 → 9 Dec 2022
Held atAcademy of International Business

User-Defined Keywords

  • market segmentation
  • gender roles
  • cluster analysis
  • adolescence
  • young consumers

Related content