Research-teaching nexus: Did children understand online influencers as a form of advertising?

Activity: Conference/talk/lecture/symposium/speech/workshop, etcEvent organized by non-HKBU units


A research seminar organized by Department of Advertising, Marketing, and Public Relations, Queensland University of Technology

Number of attendees (for events)

Period8 Oct 2021
Held atQueensland University of Technology, Australia

User-Defined Keywords

  • advertising literacy
  • online influencers
  • children
  • course-based undergraduate research
  • qualitative interviews