Representation of Older People in Subway Advertising in Hong Kong: A Content Analysis

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

269

Income

0

Expenditure

0
Period10 Oct 2023 → 13 Oct 2023
Event titleThe Kyoto Conference on Arts, Media & Culture (KAMC2023)
Event typeSymposium
LocationKyoto, JapanShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • content analysis
  • older consumers
  • advertising creativity
  • gender portrayal

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