Practitioner views of creativity and digitization in the Hong Kong advertising industry

CHAN, K. K. W. (Speaker)
Julie Bilby (Speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Period	5 Nov 2020 → 8 Nov 2020
Event title	Global Marketing Conference 2020
Event type	Conference
Location	Seoul, Korea, Republic ofShow on map

User-Defined Keywords

advertising creativity
digitalization
agency management

Documents & Links

Creativity & the future of HK ad industry
File: application/pdf, 873 KB
Type: Text

https://2020gamma.imweb.me/

Related content

Activities
The thrill is gone: Practitioner views of creativity in Hong Kong’s advertising industry
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units