Perceived Offensive Advertising in China: A National Study

  • Mingzhou Yu (Speaker)
  • CHAN, K. K. W. (Participant)
  • Ralf Terlutter (Participant)
  • Sandra Diehl (Participant)
  • Isabell Koinig (Participant)

Activity: Conference/talk/lecture/symposium/speech/workshop, etcEvent organized by non-HKBU units

Number of attendees (for events)



Period10 Oct 202313 Oct 2023
Event titleThe Kyoto Conference on Arts, Media & Culture (KAMC2023)
Event typeSymposium
LocationKyoto, JapanShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • advertising strategy
  • advertising regulations
  • consumer perceptions