Partnership with a media company in developing a course-based research project for measuring audience engagement

Related content

• Activities

• Awareness, brand recognition, and attitudes toward bus advertising

  Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

• Awareness, brand recognition, and attitudes toward bus advertising

  Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

• Awareness, brand recognition, and attitudes toward MTR advertising

  Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

• “Is bus television an effective medium for advertising?”

  Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

• Research Output

• Co-creating knowledge with students: The application of Course-based Undergraduate Research Experience (CURE) in the social science discipline

  Research output: Other contribution

• Enhance Active Learning and Research Competence among Undergraduate Students

  Research output: Chapter in book/report/conference proceeding › Chapter › peer-review