OOH advertising: Awareness and attitudes

Activity: Conference/talk/lecture/symposium/speech/workshop, etcEvent organized by HKBU

Description

Sharing course-based research results with industry professionals

Number of attendees (for events)

40

Income

0

Expenditure

0
Period20 Apr 2023
Held atThe Association of Accredited Advertising Agencies of Hong Kong, Hong Kong

User-Defined Keywords

  • advertising effect
  • audience enagement
  • media measurement
  • course-based undergraduate research