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Older consumers’ perceptions of advertising with celebrity and online influencer endorsement in China. 2021 China Marketing International Conference

  • Yan WANG (Participant)
  • CHAN, K. K. W. (Participant)
  • Fei FAN (Participant)

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Period12 Aug 2021 → 15 Aug 2021
Event titleOlder consumers’ perceptions of advertising with celebrity and online influencer endorsement in China. 2021 China Marketing International Conference
Event typeConference
LocationNanchang, ChinaShow on map

User-Defined Keywords

  • senior persons
  • advertising effect

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