Older consumers’ perceptions of advertising with celebrity and online influencer endorsement in China. 2021 China Marketing International Conference

  • Yan WANG (Participant)
  • CHAN, K. K. W. (Participant)
  • Fei FAN (Participant)

Activity: Participating in/organising an eventParticipating in a conference, workshop, ...

Period12 Aug 202115 Aug 2021
Event typeConference
LocationNanchang, China

User-Defined Keywords

  • senior persons
  • advertising effect