Older adults and influencer communication: Effect of perceived sponsored disclosure and advertising mediation on advertising literacy and attitudinal outcomes

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

200

Income

0

Expenditure

0
Period26 Jun 2025 → 28 Jun 2025
Event titleThe 23rd International Conference on Research in Advertising
Event typeConference
LocationRotterdam, NetherlandsShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • family mediation of advertising
  • advertising effect
  • third-person effect
  • advertising literacy
  • peer mediation of advertising
  • advertising disclosure

Documents & Links