Offensive Advertising and Brand Risk among Chinese Consumers

CHAN, K. K. W. (Speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

20

Income

0

Expenditure

0

Period	21 May 2026
Held at	University of Ljubljana, Slovenia
Degree of Recognition	International

User-Defined Keywords

controversial advertisements
advertising regulations
business ethics
advertising complaints

Documents & Links

Offensive ad China guest lecture LJ 20260521
File: application/pdf, 1.11 MB
Type: Audiovisual

Related content

Research Output
Chinese Consumer Perceptions of Offensive Advertising: assessing Advertising Matter, Manner, and Media and the Role of Cultural Identity
Research output: Contribution to journal › Journal article › peer-review