Marketing Communication Language and Consumer Behavior in CRM

  • Yanli WANG (Speaker)

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Description

secondary language (vs. first language) use can help to foster the positive reaction to CRM

Number of attendees (for events)

4
Period17 Sept 2025 → 19 Sept 2025
Held atEuropean Marketing Academy
Degree of RecognitionInternational