How to increase the impact of MTR advertising

CHAN, K. K. W. (Speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Description

A research presentation of a course-based research project to be shared with advertising industry practitioners

Number of attendees (for events)

45

Income

0

Expenditure

0

Period	25 Nov 2025
Held at	Department of Communication Studies
Degree of Recognition	Local

User-Defined Keywords

advertising effect
Out-of-home advertising
Undergraduate research
online survey
brand communication
audience measurement

Documents & Links

2025 MTR study research presentation
File: application/pdf, 8.92 MB
Type: Audiovisual

A recording of the research presentation with two students from PRAO3046 Audience measurement and engagement class

Related content

Activities
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Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU
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Awareness, brand recognition, and attitudes toward bus advertising
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Press/Media
Big is not always better on the MTR
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Research Output
Effectiveness of subway advertising in Hong Kong
Research output: Contribution to journal › Journal article › peer-review