How to increase the impact of MTR advertising

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Description

A research presentation of a course-based research project to be shared with advertising industry practitioners

Number of attendees (for events)

45

Income

0

Expenditure

0
Period25 Nov 2025
Held atDepartment of Communication Studies
Degree of RecognitionLocal

User-Defined Keywords

  • advertising effect
  • Out-of-home advertising
  • Undergraduate research
  • online survey
  • brand communication
  • audience measurement

Documents & Links

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