How pet parent identity affects responses to pet-friendly hotel ads

CHAN, K. K. W. (Organiser)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Number of attendees (for events)

30

Period	20 Feb 2025
Held at	Department of Communication Studies
Degree of Recognition	Local

User-Defined Keywords

hotel marketing
self-identity
consumer perceptions
advertising effect

Documents & Links

UIC pet hotel advertising Chan 2025
File: application/pdf, 4.36 MB
Type: Audiovisual

Related content

Activities
Consumers’ self-identify and effectiveness of pet-friendly hotel advertisements in China
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units