How older consumers perceive ads with celebrity and KOL engagement

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

50

Income

0

Expenditure

0
Period19 Oct 2023
Event titleGuest lecture at Shanghai University
Event typeLecture
LocationShanghai, ChinaShow on map

User-Defined Keywords

  • qualitative iinterviews
  • China
  • consumer perceptions

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