Extending the regulatory fit model to measure effectiveness of social communication strategies

CHAN, K. K. W. (Plenary/keynote speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

180

Period	24 Mar 2023
Held at	Ider University, Mongolia

User-Defined Keywords

adolescents
persuasion
message strategies
gain and loss

Related content

Research Output
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Research output: Contribution to journal › Journal article › peer-review