Exploring the communication effects of feminist advertising among different audience groups: A focus group study

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

150

Income

0

Expenditure

0
Period15 Jul 2023
Event title2023 China Marketing International Conference
Event typeConference
LocationXuzhou, ChinaShow on map

User-Defined Keywords

  • Feminism
  • advertising effect
  • Qualitative study
  • young consumers

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