Digitalization and AI in advertising: Insights from Hong Kong and Istanbul

  • Julie Bilby (Speaker)
  • Gül Şener (Participant)
  • Eda Öztürk (Participant)
  • CHAN, K. K. W. (Participant)
  • Şafak Şahin (Participant)

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

250

Income

0

Expenditure

0
Period24 Jul 2025 → 27 Jul 2025
Event title2025 Global Marketing Conference at Hong Kong
Event typeConference
LocationHong Kong, ChinaShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • institution theory
  • creative destruction theory
  • advertising practices
  • advertising industry
  • advertising creativity

Documents & Links

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