Destination marketing: A study of adventure tourism

  • Mingzhou Yu (Participant)
  • Fang Liu (Speaker)
  • CHAN, K. K. W. (Participant)
  • Qiqi LI (Participant)
  • Chuan He (Participant)

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

180

Income

0

Expenditure

0
Period2 Dec 2024 → 4 Dec 2024
Event titleAustralia and New Zealand Marketing Academy Conference, ANZMAC 2024
Event typeConference
LocationTasmania, Australia, TasmaniaShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • Destination marketing
  • Adventure tourism
  • Social media
  • content analysis
  • consumer studies

Documents & Links