Consumers’ self-identify and effectiveness of pet-friendly hotel advertisements in China

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

80

Income

0

Expenditure

0
Period11 Nov 2024 → 14 Nov 2024
Event titleMarketing in Asia Scholar Conference
Event typeConference
LocationMacaoShow on map
Degree of RecognitionRegional

User-Defined Keywords

  • environmental advertising
  • consumer perceptions
  • marketing communication
  • advertising effect
  • branding

Documents & Links