Characteristics of social media posts of influencers that encourage audience engagement

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

20

Income

0

Expenditure

0
Period11 Dec 2024
Held atUniversity of Western Australia, Australia
Degree of RecognitionInternational

User-Defined Keywords

  • digital advertising
  • consumer engagement
  • online influencers
  • content analysis
  • audience measurement

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